I’m starting a new little project in 2015… I will be featuring local wedding vendors that I know and love to work with. First up is CharMarie Salon!
I first found CharMarie owner and beauty goddess Charmaine Edwards through Twitter’s “Who to Follow” recommendation. You know who else follows her on Twitter? Nicole Richie, I think that loosely qualifies as a celebrity endorsement. After adoring her beautiful hair and makeup posts on social media for a few months, I finally worked up the courage to ask her to collaborate with me on photo shoots and I’ve adored working with her ever since! Charmaine has been in the beauty biz for years and just a few months ago she opened up her own salon filled with a talented team of artists and lovely decor.
How would you describe your style?
I would describe my style as constantly changing. I get bored easily and love to switch things up. One day I want to look and feel edgy, the next day conservative, and you might catch me in western wear the next day. I have a hard time nailing down one style.
How did you get started in this business?
I knew that I wanted to do hair from a very young age. I went to high school at Carroll County High School and took Cosmetology my junior and senior years. I was licensed a couple of days after I graduated and did hair throughout my years at Radford University.
What is your favorite thing about being a business owner so far?
I love that there is a direct correlation between how hard I work and the benefit to the salon. I love that it provides an environment that I enjoy coming to every day. I love that I'm responsible to my employees and I love seeing them all grow both in business principles and as stylists.
What were some of your biggest accomplishments of 2014?
2014 was a year of challenges and accomplishments. It took almost a full ten months from writing my business plan to our doors opening. I'm really proud of myself for how everything came together. I successfully negotiated my first commercial lease, got a business loan, my boyfriend and I did a lot of the physical labor on the space ourselves, and I was fully staffed within two months of opening. If 2015 is half as successful as 2014 was then I will be a super happy camper.
Have you noticed any trends in bridal beauty for 2015?
I think the trend is going to remain a bit more understated. Deep slick side parts, pulled off the face is something that was very popular on the runway but soft romantic hair never goes out of style and I can see that sticking around for a while.
What advice do you have for brides when booking hair and makeup artists?
I recommend brides check out a stylist or makeup artists body of work. We all have things that we enjoy doing or are better at, so finding someone who matches the style you're looking for is always a plus. Personality plays into it as well. You want someone who is easy to get along with, doesn't stress easily under pressure and that you'll enjoy having around on one of the most important days of your life.
How early should a bride book you?
Brides should book as soon as they set a date and know who they'd like to use. It's December 2014 and we already have weddings booked through the end of next year so booking ahead is the best way to ensure that you get your first choice.